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Permalink Reply by Ajay Kumar on April 23, 2011 at 1:04

Definition

Set of procedures and practices employed in gathering, analyzing, and assessing information about a firm's market environment comprised of competitors, customers, suppliers, distribution intermediaries, and sales personnel. Timely market information provides basis for monitoring and estimating emerging market trends. Also called market intelligence system. See also marketing information system.

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Permalink Reply by SADAF SIDDIQUI on April 23, 2011 at 4:23

WE KNOW THAT....

 

MARKETING INCLUDES SELLING, ADVERTISING, PHYSICAL DISTRIBUTION, SALES, PROMOTION.

THERE ARE SO MANY STEPS  IN THE MARKETING OF  ANY PRODUCTS. IN TERMS OF LIBRARY WE KNOW ..

1)  INFORMATION AS A COMMODITY IS REPRESENTED BY THE PRODUCTS, SERVICES AND CHANNEL WHICH CARRY INFORMATION.

2)  INFORMATION GETS PRODUCED AND GENERATED LIKE ANY OTHER PRODUCTS. THE GROWTH OF INFORMATION HAS GIVEN RISE TO THE CONCEPT OF MARKETING OF INFORMATION .

3)  INFORMATION PRODUCTS AND SERVICES, LIKE ANY OTHER PRODUCTS IS DEMANDED (RESEARCH FIENDS) AND SUPPLIED (BY LIBRARIES )IN THE MARKET. 

4)  INFORMATION PRODUCTS AND SERVICES ARE DISTRIBUTED BY THE LIBRARIES, INFORMATION CENTERS..

 

THUS WE CAN SAY INFORMATION IS A MARKETABLE COMMODITY AND  MARKETS CAN BE DEVELOPED FOR THEM.

 

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Permalink Reply by Rashpal Singh on April 25, 2011 at 0:09

Hello

This Is short cut information of Marketing of Library material. Here we discuss the marketing of library materials. Good reply mam.

Thanks

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Permalink Reply by kamlakar dhabale on April 25, 2011 at 1:22

thanks mam

 

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Permalink Reply by Anupama Chetia on April 24, 2011 at 0:29

I think 1st part of this article will help you

http://ir.inflibnet.ac.in/dxml/bitstream/handle/1944/1107/4.pdf?seq...

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Permalink Reply by Dr. N K Pachauri on April 24, 2011 at 4:21

Gud Reply Anupama

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Permalink Reply by Jayshree Dave on April 24, 2011 at 17:40

 

http://www.webpages.uidaho.edu/~mbolin/jestin2.PDF

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