COLLNET 2025: 19th International Conference on Advancing Research in Webometrics, Informetrics & Scientometrics (WIS) and the 24th COLLNET Meeting at Hybrid Mode (In-Person & Virtual).
September 19, 2025 at 9am to September 21, 2025 at 5pm
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First and Largest Academic Social Network of LIS Professionals in India
Library Marketing through Social Networking Sites
Library marketing Through Social Networking Sites
Most of the Indian Libraries are still the "Store Houses". Now there is a great need to market the Library Products and Services to attract, and aware the users. In Lack of spreading awareness among the users for Library Products and Services the usage is very less.
Library marketing will promote the Library and Library Product & services usage manyfold.
By using the Social networking sites, free sites etc. Libraries, and Library professional should reach to their users, provide awareness, orientations, tutorials so that both can hold their importance among their users.
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Replies to This Forum
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Permalink Reply by Srinu Katakam on
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Dear Arun,
You are absolute right,
Because the users need is very important, in addition to traditional methods we should promote our library resource using different sources like facebook, twitter, blogger etc.,
In academic library it is very very needed because the users are very fast and update with internet.
coming to my self I am using the wordpress.com for promoting my library services and resources
Just see my blog https://sitecentrallibrary.wordpress.com/
Thank you for the post.
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Permalink Reply by Siddu on
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Dear Srinu,
I am very much impressed by the wonderful work as reflected in your blog. It is really informative & educative and has been carried out really very well.Well done pal. Keep up the good work going.
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Dear Siddu,
Thanks for your complements
Regards
K Srinu
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Permalink Reply by Dr. Rakesh Singh Tomar on
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Dear Sir
Very good Initiative,
For our library website I'm using WordPress platform.
Link : http://abesit.in/library/
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Permalink Reply by Manisha Barvadiya on
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Dear sir,
Really your blog is very useful.
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Permalink Reply by Arun Sharma on
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Thank you all for good response.
In lack of library resources and services exposure, the users cannot utilize the resources to maximum extent. Our Library (Central University of Himachal Pradesh) on completion on its five years, has not organized Library orientation even single time. Due to this E-resources subscription of Science Direct were stopped by INFLIBNET. So the libraries should take some initiative to improve its services.
Dear Srinu, and Dr. Rakesh Singh Tomar you have done a good work.
I have also started a facebook page ( https://www.facebook.com/dliscuhp ) to feed the informational needs of the Researchers of CUHP.
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Permalink Reply by S.B.Sharma on
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Dear Professional,
I have created our librarywebsite, but it is not access from other computer on internet it is mentioned that your connection to wordpress.com is encypted with modern cryptograhy .Please guide me how to make univeralaccess our librarypage on wordpress.com.
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At which step you encountered this problem? and what is your site address?
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