LIS Links

First and Largest Academic Social Network of LIS Professionals in India

LIS Links Becoming More Social

LIS Links Mailing List (Broadcast Message)

Birthdays

Birthdays Today

Latest Activity

Profile IconAkash Pathave and Prangyasini Nayak are attending Dr. Jagadish Bujugundala's event

One Day National Workshop on One Nation One Subscription for Research Excellence at Government Degree College, Mulugu,

November 7, 2025 all day
1 hour ago
0 Comments
Prangyasini Nayak is attending neema shukla's event
Thumbnail

International Conference on Libraries and Emerging Technologies for Smart Knowledge Ecosystems (ICLET 2025) at Jaipur,Rajasthan

November 14, 2025 at 9am to November 15, 2025 at 6pm
13 hours ago
0 Comments
Dr. U. PRAMANATHAN posted a blog post

Applications are invited from eligible candidates for the Librarian posts @ Shri Swami Vivekanand Shikshan Sanstha, Kolhapur, Maharashtra.

16 hours ago
0 Comments
shekar.H.P posted an event
Thumbnail

International Conference on Readers are Leaders at Siddaganga Institute of Technology (SIT), Tumkur

February 26, 2026 at 3pm to February 28, 2026 at 6pm
16 hours ago
0 Comments
Dr. Badan Barman updated an event

28th National Convention on Knowledge, Library and Information Networking (NACLIN 2025) at Hotel Lemon Tree Premier, City Center, Pune

December 3, 2025 at 9pm to December 5, 2025 at 6pm
16 hours ago
0 Comments
Dr. Badan Barman updated an event

National Level Workshop on “Smart Publishing in the Digital Age: Strategies for Journal Publishing and Academic Profile Management” (Hybrid Mode) at Hybrid Mode

November 15, 2025 from 8am to 5pm
16 hours ago
0 Comments
Profile IconTakan Bhatt and Divya Sahu joined LIS Links
16 hours ago
shashi bisht and Dr. Badan Barman are now friends
yesterday
UMARKHAIYAM DULEMIYA MULANI updated their profile
yesterday
Abid Hussain replied to Amarjit Kumar Singh's discussion CALL FOR CHAPTER IN AN EDITED BOOK ENTITLED, “Innovative Library Services, Implementation of ICT, and the Incorporation of Artificial Intelligence Tools”
yesterday
Nishita Goswami updated their profile
Tuesday
Angel updated their profile
Tuesday
Profile IconThanga Tamilarasi, Dr Vijaykumar B Gopale, UMARKHAIYAM DULEMIYA MULANI and 16 more joined LIS Links
Tuesday
preeti verma is now friends with amit sana and mandhata pratap singh
Monday
MD SAFIQUR RAHAMAN and sandeep shukla are now friends
Saturday
RAKESH KUMAR updated their profile
Oct 30
mukesh left a comment for Dr Nupur Srivastava
Oct 29
mukesh left a comment for Dr Nupur Srivastava
Oct 29
Shakeel Ahmad Mir updated their profile
Oct 27
Dr. U. PRAMANATHAN posted a blog post

Recruitment Notification for Librarian cum Documentation Officer Non-Teaching Group-B Regular Post @ Rajiv Gandhi National Institute of Youth Development (RGNIYD), Sriperumbudur, Tamilnadu

Oct 26
0 Comments

what is marketting of information? Plz explain.

ple anybody explain me concept marketting of information

Views: 548

▶ Reply to This

Replies to This Forum

Permalink Reply by Ajay Kumar on April 23, 2011 at 1:04

Definition

Set of procedures and practices employed in gathering, analyzing, and assessing information about a firm's market environment comprised of competitors, customers, suppliers, distribution intermediaries, and sales personnel. Timely market information provides basis for monitoring and estimating emerging market trends. Also called market intelligence system. See also marketing information system.

Permalink Reply by SADAF SIDDIQUI on April 23, 2011 at 4:23

WE KNOW THAT....

 

MARKETING INCLUDES SELLING, ADVERTISING, PHYSICAL DISTRIBUTION, SALES, PROMOTION.

THERE ARE SO MANY STEPS  IN THE MARKETING OF  ANY PRODUCTS. IN TERMS OF LIBRARY WE KNOW ..

1)  INFORMATION AS A COMMODITY IS REPRESENTED BY THE PRODUCTS, SERVICES AND CHANNEL WHICH CARRY INFORMATION.

2)  INFORMATION GETS PRODUCED AND GENERATED LIKE ANY OTHER PRODUCTS. THE GROWTH OF INFORMATION HAS GIVEN RISE TO THE CONCEPT OF MARKETING OF INFORMATION .

3)  INFORMATION PRODUCTS AND SERVICES, LIKE ANY OTHER PRODUCTS IS DEMANDED (RESEARCH FIENDS) AND SUPPLIED (BY LIBRARIES )IN THE MARKET. 

4)  INFORMATION PRODUCTS AND SERVICES ARE DISTRIBUTED BY THE LIBRARIES, INFORMATION CENTERS..

 

THUS WE CAN SAY INFORMATION IS A MARKETABLE COMMODITY AND  MARKETS CAN BE DEVELOPED FOR THEM.

 

Permalink Reply by Rashpal Singh on April 25, 2011 at 0:09

Hello

This Is short cut information of Marketing of Library material. Here we discuss the marketing of library materials. Good reply mam.

Thanks

Permalink Reply by kamlakar dhabale on April 25, 2011 at 1:22

thanks mam

 

Permalink Reply by Anupama Chetia on April 24, 2011 at 0:29

I think 1st part of this article will help you

http://ir.inflibnet.ac.in/dxml/bitstream/handle/1944/1107/4.pdf?seq...

Permalink Reply by Dr. N K Pachauri on April 24, 2011 at 4:21
Gud Reply Anupama
Permalink Reply by Jayshree Dave on April 24, 2011 at 17:40

RSS

© 2025   Created by Dr. Badan Barman.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Koha Workshop